As entrepreneurs at Thistle & Spire we literally live and breathe our brand everyday. We never stop thinking about it. The FITDE program allowed us to take our dreams and expand them even further with their incredible mini-MBA, cash prize (which helped us achieve the highest sales quarter ever), and a network of like-minded entrepreneurs, all hustling for their dreams.
— Lily Chen and Maggie Bacon, Thistle & Spire

How to prepare your application

FIT Design Entrepreneurs is looking for a diverse range of fashion businesses from across the globe. Our goal is to help you scale your business with education, mentorship and community. 

You’ll be asked a series of questions to help us better understand your company. Our selection committee, made up of industry professionals take into account design/aesthetics, financials, opportunity for growth and your traction in the industry. 

We understand that the fashion landscape is changing and why we are seeking both traditional and unconventional business models, breakout businesses and compelling brand stories to be a part of the 2019 class. 

Details to prepare

We recommend preparing your answers in advance. Please note that you may enter once, but you will be allowed to go back and review your answers before you submit. Here are some of the questions: 

  • Brand overview

  • Business goals 

  • Your brand’s point-of-difference

  • Competitors

  • Sales model

  • Financials 2018/2019 (projected)

  • Industry associations (e.g. factory, showroom, etc…)

  • 2 industry names that will provide a referral


  • Answers questions with as much detail as possible

  • Don’t worry if your brand doesn’t fall within the traditional sales model (e.g. wholesale) as we understand there are many ways to sell today (e.g Instagram, private clients , etc…)

  • Provide relevant information that will help shape your brand story 

If you have any questions about your application or the program, please contact us at  . Please also read our FAQ before you submit.