The future belongs to brands bold enough to embrace AI—not just to keep up, but to
lead.
Artificial Intelligence is no longer on the horizon—it’s here, and it’s reshaping
the beauty industry faster than most brands can keep up. Consumers aren’t waiting.
From personalized recommendations to predictive reorders, AI is already embedded in
their routines, setting a new bar for speed, relevance, and personalization.
But while usage skyrockets, many brands remain stuck in analysis mode.
This white paper explores the widening gap between consumer behavior and brand adoption.
Backed by 50+ executive interviews, proprietary consumer research, and cross-industry
case studies, it lays out why AI is not just a tool—but the new infrastructure for
innovation. From real-time formulation and dynamic marketing to agentic systems that
operate independently, AI is accelerating how brands create, communicate, and connect.
The opportunity is clear—and urgent. Success won’t come from waiting for a perfect
strategy. It will come from learning how AI works, deploying it across the value chain,
and future-proofing teams to move with it.
The brands that act now will define beauty’s next era.
Team Members
Marisa Hann
Director of Marketing | L’Oréal, Matrix
Marisa Hann is the Category Leader for Matrix Haircare at L'Oréal USA. She previously
held roles in Brand Activation for Garnier Skincare, brand marketing at L'Oréal Paris
hair color, and various digital and marketing roles within the Professional Products
Divison. Ms. Hann holds a BBA/BA from Emory University.
Rina Yashayeva
Senior Director, Amazon | e.l.f. Beauty
Rina Yashayeva is a digital marketer with 13 years’ experience, specializing in scaling
Amazon strategy for high-growth beauty brands. She leads the global Amazon business
at e.l.f. Beauty, overseeing e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People
and Naturium. Rina holds a B.S. from the Fashion Institute of Technology.
Julia Buonanno
Senior Marketing Manager | DSM-Firmenich
Julia Buonanno is a beauty marketing leader at DSM-Firmenich, shaping fragrance strategy,
trends, and innovation for global clients over the past 12 years. Formerly the Global
Brand Manager at Revlon, she led celebrity scent launches and held key roles at LVMH
and Elizabeth Arden. A magna cum laude FIT graduate, she also mentors the next generation
of talent.
Bari Blitzer
Senior Marketing Manager | L’Oréal, Ralph Lauren Fragrances
Bari Blitzer is the US Senior Marketing Manager for Ralph Lauren Fragrances at L’Oréal
USA. She has over six years of experience spearheading product launches and campaigns
to drive brand growth. She also holds a degree from the School of Information at the
University of Michigan, studying the interaction between people and technology.
Brittany O'Leary
Scent Design Manager | IFF
Brittany O’Leary is a Scent Design Manager at IFF with 7+ years industry experience,
specializing in cross-category fragrance development in the Specialty market. She
oversees olfactive development, working cross functionally to translate brand vision
into trend-driven, emotionally resonant compositions that deepen consumer connection
and fuel growth. She holds a B.A. in Strategic Communications from Elon University.
Delilah Owens-Schwartz
CEO and Co-founder | DripComm
Delilah Owens-Schwartz is CEO and Co-founder of DripComm, a creative agency known
for PR stunts, experiential, and culture-driven campaigns. Formerly AVP of Beauty
at Small Girls PR, she led award-winning initiatives for P&G/OLAY. A multicultural
strategist with global experience, she holds dual B.A. degrees from Hofstra University,
received the Presidential Scholarship and graduated magna cum laude.
Vince Stavale
Executive Director of Global Packaging Design | Oribe Hair Care
Vince Stavale is the Executive Director of Global Packaging Design at Oribe Hair Care.
With 15 years of industry experience, he oversees new product packaging and in‑line
development from concept to manufacturing to deliver strategically innovative, sustainable,
and on‑brand packaging solutions.
Miranda Huang
Senior Global Communications Manager | Interparfums
Miranda Huang manages global communications for 10+ fragrance brands at Interparfums
Inc., blending PR, influencer, social, and event strategy to drive brand impact. She
also supports corporate PR initiatives and media relations. Fluent in Mandarin Chinese,
she brings a global perspective and cross-cultural fluency to every project she touches.
